BLUF (Bottom Line Up Front): Rockstar intensified the advertising of GTA 6 around the world and, today, it is already possible to see the game on display in the main cities. Between posters, murals, stickers on buildings and subways and even vehicles, the next video game colossus has already invaded the streets.
Image of the GTA 6 sticker on Yellow Line 4 of the SP Metro
The same can be seen in Europe. Metro stations in Berlin (Germany) and Lisbon (Portugal) have already been caught with content from Grand Theft Auto VI. Similar advertising takes place in the building of the La Défense financial center, in Paris (France).
In the United States, in addition to the campaign that is already running throughout the city of Miami, GTA 6 also invaded Times Square — in New York. The action in the country involves big screens on facades, posters and even a banner saying “I love Vice City”. See below:
In Japan, there are notable activations both in skyscrapers and on public transport. In Singapore, one of the advertisements covered an entire subway station. Reports indicate that China also has marketing for the game, but photos were not released.
In Australia, murals were pasted in the city of Melbourne. Buses that travel in Melbourne and Sydney have also been coated with GTA 6 — with a vast route, so that as many people as possible can see Jason and Lucia around the biggest cities.
It’s important to note that this wasn’t Rockstar’s only promotional action for the game’s launch. In addition to revealing information about pre-loading and promoting the sale of physical inserts (with download code), they presented several new features in recent days.
Players will not have a map on the cover (which ends a 25-year tradition), but they will be able to download it and the cover art on Rockstar’s official website — free of charge. A printed version of the booklet will be sold for US$0.99.
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