Fiat’s best-selling hatch will change its name so as not to “disappear”

The strategy became more evident after Stellantis advanced in registering the Argo Urban brand at the National Institute of Industrial Property (INPI). The request was presented in April 2025 and received approval in September 2026, reinforcing the plans to keep the two generations living together in the market.

The idea is to prevent the current hatch from disappearing with the arrival of its successor, which has been touted by Fiat executives as the future best-selling car in Brazil. Instead of going out of production, it should take on a more accessible position in the range, while the Argo X will be responsible for competing with consumers interested in a more modern design.

The current Catch should have a simplified range concentrated on entry-level versions, with 1.0 and 1.3 Firefly engines. The most powerful configuration should maintain the CVT automatic transmission, while the entry option will continue to be associated with the manual transmission. The trend is for more expensive versions, such as Trekking, to no longer be part of the line.

The strategy is reminiscent of what Fiat has already done with models like Uno and Palio, which continued to be sold even after the arrival of new generations. Argo Urban should also reinforce direct sales, especially for rental companies, fleet owners and companies. By August 2026, around 73% of Argo registrations had been made in this modality.

The successor will be based on the European Grande Panda and will have a crossover-looking body, in addition to being built on the Smart Car platform, shared with other Stellantis models. Production will be concentrated in Betim (MG), where Fiat is preparing to renew its compact line.

The new generation should offer a 1.0 Firefly aspirated engine in the entry-level versions and options with a 1.0 turbo engine and a 12-volt mild hybrid system in the more expensive configurations. With this division, Fiat intends to serve both those who prioritize low prices and those looking for more technology and equipment, without giving up a well-known name in the market.

Fiat’s news, in fact, seems to be just beginning. After all, the Italian brand is thinking about relaunching an iconic car as Stellantis’ “secret weapon” to fight rivals.

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